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Secret Seven – closet marketing campaigns in every CMO’s desk drawer
In the week that we introduced our special agent CMO07 to the world it seems appropriate timing to discuss the projects that the marketing team keeps under wraps. There is no standard box into which...
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10 ways to deal with marketing budget cuts
One thing that you’ll probably never hear a CMO say is “This budget’s far too big. I’ll never spend it.” Because everyone who’s ever set and planned a marketing budget knows that at some point, it’s...
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Farewell to the Complacent Marketing Officer: IBM CMO Study thoughts
Here’s some immediate thoughts that spring to my mind from a first reading the amazingly comprehensive survey of CMOs in 2011 by IBM published today. Scary data. It seems that twenty years after...
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Would you work for you?
We all know that it’s a tough economy out there and an even more difficult job market. Not just for those seeking work, but for those seeking talent. In times like these, people are weary of changing...
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Would you work for you?
We all know that it’s a tough economy out there and an even more difficult job market. Not just for those seeking work, but for those seeking talent. In times like these, people are weary of changing...
View Article9 Observations From the World of Marketing in 2013
Yep it’s that time of year again. So here’s my quick observations on some of the trends that have been, er, on-trend in 2013. Made our marketing lives easier? Improved results? You decide. 1. The...
View ArticleInspiring moments from Womensphere Emerging Leaders Summit 2014
Last month, I had the privilege to join my fellow Siegel+Gale colleagues at the 5th Annual Emerging Leaders Global Summit at Columbia University. It was the first time I’d attended a Womensphere event...
View Article17 B2B women marketers: one question, many challenges
In the spirit of International Women’s Day, which has been observed on March 8 since the early 1900s, I thought it would be intriguing to ask a sample of top female B2B marketers one question: “What’s...
View ArticleWhere B2B is Going: #BMA14 recap in 5 simple bullets
Last week, I had the opportunity to travel to Chicago for the Business Marketing Association conference (#BMA 2014). The event brought together close to 1,000 of the world’s leading marketers to...
View ArticleBuilding and Maintaining Exceptional Brands: Panel Recap from Argyle CMO...
I had the chance to attend a wonderful panel today at the Argyle CMO Leadership Forum event in New York, where my colleague Russ Meyer at Siegel+Gale along with Evan Graner, SVP Citi; Morgan Gold, VP,...
View ArticleBuilding and Maintaining Exceptional Brands: Panel Recap from Argyle CMO...
I had the chance to attend a wonderful panel today at the Argyle CMO Leadership Forum event in New York, where my colleague Russ Meyer at Siegel+Gale along with Evan Graner, SVP Citi; Morgan Gold, VP,...
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